TUI UK: Holidays From Search to Sunshine

TUI is one of the best known holiday companies in Britain. On tui.co.uk people book package holidays, cruises, flights, hotels, ski trips and escorted tours, and fly from more than 20 UK airports to over 100 destinations.

With that much on offer, the risk is a site that shows everything and helps with nothing. Every page here has one job: get a holidaymaker from a rough idea to a price they can book.

TUI Tours page with a woman in a kimono walking through a bamboo forest and an offer for guided long haul tours

One search for every kind of trip

The search box sits at the top of the holiday pages, with tabs for package holidays, cruises, flights, hotels and ski. Each tab asks only what that trip needs: departure airport, destination or hotel, date, number of nights and rooms. With the Love Spell we kept it to one row and one dark blue Search button, so the box reads in a single glance.

Results pages have to handle hundreds of holidays. Filters for dates, board, destination, guests, departure airport, rating and price sit as rounded chips above the list, with the number of holidays found right below. For people who would rather be guided, a Deals Finder link offers help right above the first result.

TUI holiday search with filters for dates, board, destination and price above a list of 787 holidays

Prices you can trust at a glance

Cruise deals show the ship, the route, the dates and the price per person in large type, with the old price struck through, the total for two and the discount in a red badge. Every card says that mandatory fees and taxes are included, because a price that grows at checkout is the fastest way to lose a booking.

TUI cruise deals from Malaga and Limassol with prices per person, total price and discount

Tours sorted by how you like to travel

The tours section starts with a full width photo and one offer, then splits tours by travel style: flexible tours you shape yourself, group and private tours, and self drive tours. Below that, five short reasons to book with TUI cover payment, 24/7 support, choice and the 20 plus UK airports. The Creation Spell keeps search, filters and deal cards behaving the same way across holidays, cruises and tours.