Marinero: A Yachting School Under Sail
Marinero is a full cycle yachting school. It trains beginners from scratch, helps experienced sailors gain IYT certification, and takes its community on sailing trips from the Canary Islands to the Caribbean and the Seychelles.
The school sells two very different things: courses, which need trust, and trips, which need desire. The website had to give both room without turning into a catalogue.
Start with the sea
The home page opens on open water and four words: yachting, training, trips, regattas. Under the photo, three routes lead on: the captains’ school, holidays under sail and corporate trips. We used the Love Spell to keep this first screen almost empty, because the photograph does the selling.
Further down, the nearest trips appear as cards with dates, the distance in miles and the price per place on a catamaran, each with two buttons: learn more or book.
Trips on a map
The trips page puts every voyage on a world map, with a month by month strip above it. A sailor planning next winter can scroll to February and see where the boats will be, then click a pin to open the route.
Courses that explain themselves
The captain courses page starts with tabs for courses, master classes, practice on the Dnipro and sailing sport. It explains in plain words who the courses are for, which certifications they lead to, and offers a free trial lesson online or offline. The Creation Spell ties the course dates, trip cards and booking buttons together so the school updates them in one place.
On a phone the hero keeps its photo and its one button, Start your journey. The three routes sit just below it, and the menu opens from the corner.
Marinero’s website now reads the way the school works: learn on the river, sail the ocean, come back for the next regatta.
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