Hamalia: Travel Designed for One
Hamalia calls itself an operator of individual impressions. The Kyiv company has spent 30 years planning trips that step off the standard route: private holidays, VIP travel, corporate trips and air tickets to any destination, with trips to 70 countries.
A traveller who wants something made for them still needs to find their way in quickly. The website had to feel as personal as the trips, and still answer the first question every visitor has: where do I start?
Four doors on the first screen
Everything Hamalia sells falls into four kinds of trip: individual holidays, journeys, online tours and air tickets. With the Love Spell we put those four doors along the bottom of the very first screen, so a visitor picks a path before scrolling at all. The phone number sits in the top corner on every page, because many of Hamalia’s clients would rather talk to a person than fill in a form.
Each section opens with a full width photograph and a quote about travel, then gets straight to the point. The Individual Holidays page tells people who don’t want a group tour that this part of the site is for them, and keeps the text short enough to read on the way to the offer.
A tour finder for 225 tours
The Journeys page holds 225 tours in 65 countries. Nobody browses that many cards, so the page leads with a finder: a country, a theme and a date, then one red button. The results keep the same order on every visit: destination, length of the trip, a short description.
We kept Hamalia’s red and deep blue, the italic logo and the large travel photography, and let the layout stay quiet around them. The Creation Spell made the slider, the menu and the finder work the same way on a phone as they do on a desktop.
On a phone the four paths fold into a short menu, the hero banner keeps its call to action, and the tour finder stacks its fields one under another so each is easy to tap.
Hamalia sells trips that are made for one person. Its website now works the same way: a few clear choices, a real person a tap away, and the details only when the visitor asks for them.
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