Orel Ben David

Grandmaster & Founder · onlyspell LLC

Role: Founder and Grandmaster of onlyspell LLC
Focus: UX/UI design, product thinking and development
Experience: A decade of digital projects for businesses and global brands

Most businesses don’t fail because of a bad product. They fail because the people who should love them never felt anything.

I’ve built my career around that belief. What separates a great business from one that grows isn’t always strategy or budget. Often it’s the digital experience: whether the design draws people in or lets them leave, and whether the website turns visitors into customers or gets lost in the noise.

I’m Orel, the Grandmaster and founder of onlyspell. For the past decade I’ve worked across UX/UI design, product thinking and development. Beauty is part of the job, but the test I care about is whether it works: whether what customers feel the first time they meet a business matches what that business really is.

At onlyspell we call this a Love Spell. Behind the name is a discipline I’ve spent my career on: working out exactly what a business needs to say, then designing the experience that makes customers fall in love with it before they can explain why.

Brands I’ve worked with

Over the years I’ve led UX/UI design and development on projects for Bacardi, Toyota, Mango, Roshen and LeBijou. Brands like these don’t accept mediocre work, and they don’t come back unless it delivers.

The results have been consistent: higher conversion rates, stronger brand recognition and digital platforms built to grow with the businesses that rely on them. That’s why our Love Spell (UX/UI design) and our Creation Spell (development) work as one practice. Most digital experiences fall apart in the gap between how something looks and how it works, and one team that owns both is how we close it.

Orel Ben David as Grandmaster, illustrated portrait — Orel, as the Grandmaster of onlyspell

How I work

I didn’t come to this from a single discipline. What drives me is understanding people.

Early in my career I hosted a radio show, interviewing the people who were shaping digital media at the time. Asking the right questions, and getting past what people say they want to what they actually need, became the habit behind every brief I take on today.

I’ve worked across markets, built partnerships in Europe and beyond, and led complex digital projects in many industries. That range lets me see a business from the outside, the way its customers do, while I follow the strategic and technical decisions being made inside it.

I watch closely where technology is going, so the businesses we work with can use it before their competitors do. More than once that has let our clients move faster than the rest of their market.

Who I work with

If you run a business at scale and you’re building something new, repositioning a brand or finally investing in the digital experience your company deserves, you already know that design matters.

What you need to find out is whether the people you hire understand business the way you do. Have they worked at the level you expect? Will they push back when a brief is wrong, think about strategy instead of only executing, and care about the outcome as much as you do? That’s the standard I hold myself to on every project.

At onlyspell we believe one spell is all it takes to transform a business. My job is to make sure we cast the right one.

Orel, Grandmaster & Founder, onlyspell LLC

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